It's all about diamond brilliance! Of the many characteristics of a diamond that contribute to its beauty, diamond brilliance is the most important. Diamond brilliance is defined as the reflection of a bright white light from the facets of the diamond and is determined by the artistry of the cutting and polishing. Each facet must be cut and shaped with precision, and placed with perfect symmetry.

We source our diamonds from the world's best, most respected diamond suppliers. We are committed to the highest standards on behalf of our customers. We guarantee that our goods are conflict-free based on personal and written knowledge.

Diamonds are graded and priced according to what is universally referred to as the '4C's'. They are Cut, Color, Clarity and Carat weight. Each is a description of the various characteristics of a diamond. For example, Cut refers to the shape of the diamond, which affects its fire and brilliance. Color refers to the amount of color in the diamond (the less color a diamond has, the more valuable it is, all other factors being equal). Clarity describes the number of natural blemishes and inclusions a diamond has, and Carat Weight is simply a measurement of the diamond's weight (not its size).

We will generally hold your data on trusted third party or our Own servers. However, we may transfer it to any of the party listed in paragraph below, which may be located elsewhere in the world.

"We will keep the Information and Data confidential but may provide them to: Personnel, agents, advisers, auditors, contractors, financial institutions, I.T. support / computer consulting company, telecommunication, internet, mobile services providers, direct marketing agencies and public relation agencies and other service providers in connection with our operations or services; Our Worldwide offices, promotional event / trade fair co-organizers, affiliates, business partners and counterparts (e.g. other trade promotion bodies, etc.); Persons who owe us a duty of confidentiality; Persons to whom we are required to make disclosure under the applicable laws; and Actual or proposed transferees or participants of our services. In order to prevent and detect crimes as well as protection of the security and safety of our events and trade fairs, we may provide the Information and Data to the law enforcement government authorities like Police Force, Immigration Department, Customs and Excise Department and other relevant authorities upon their lawful request (but not to any other third party save as expressly specified above). We may also provide the Information and Data to personnel, agents, auditors, contractors and service providers in connection with the organization of our events, persons who owe us a duty of confidentiality and /or persons to whom we are required to make disclosure under applicable laws. We cannot control how the third parties use the Information and Data."

Yes, we only carry natural diamonds and do not sell laboratory or man-made diamonds.